Intentionality
Every color, word, and curve is chosen for a reason. We don't decorate — we communicate. Beauty with purpose is beauty that endures.
Our Story Since 2014
Beauty is our
obsession
We are a studio of strategists, designers, and storytellers united by a single belief — that every beauty brand has a story worth telling beautifully.
"Beauty is not decoration. It is communication."
From the Founder
A studio born from
a love of beauty
Lumière Studio was founded in 2014 by Isabelle Moreau, a former art director at some of Paris and New York's most celebrated luxury houses, with one conviction: the beauty industry deserved better branding.
Too many exceptional products were hidden behind generic packaging and forgettable brand stories. Isabelle set out to change that — building a studio where strategic thinking and artistic excellence exist in equal measure.
What began as a two-person operation in a Brooklyn loft has grown into a 24-person multidisciplinary studio, with clients spanning independent founders to publicly listed cosmetic groups across North America, Europe, and Asia-Pacific.
The founding conviction remains unchanged: every beauty brand has the potential to be extraordinary. Our job is to make that potential visible.
- Former Art Director, Maison Chanel & Estée Lauder Group
- Speaker at Cosmoprof Worldwide & Beauty Independent Summit
- Featured in Vogue Business, WWD, and Forbes
Studio at a glance
10+
Years in the industry
180+
Beauty brands launched
32
Countries reached
24
Studio team members
What We Stand For
The values that guide
every brand we touch
Honesty
We build brands that reflect the truth of a product and a founder. Authenticity is the only currency that compounds in beauty.
Longevity
Trends are temporary. We design for permanence — brand systems built to remain relevant and resonant for decades, not seasons.
Partnership
We don't work for clients — we work with them. The best brands emerge from deep collaboration, trust, and shared vision.
Our Journey
A decade of building
beautiful brands
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The Beginning
Isabelle Moreau founds Lumière Studio in a Brooklyn loft. First client: a small-batch face oil brand that goes on to be stocked in Bergdorf Goodman within 18 months.
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First International Client
Studio expands to serve European beauty founders. Paris office opens, and Lumière wins its first Pentawards nomination for skincare packaging.
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Digital Practice Launches
As DTC beauty explodes, Lumière launches a dedicated digital experience practice. Team grows to 12. First award from The Dieline for a natural body care rebrand.
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Pivoting Through Change
Studio pivots to fully remote-first, expanding access to talent globally. Work accelerates as beauty brands recognize the importance of digital-first identity.
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Asia-Pacific Expansion
Lumière partners with beauty founders across Japan, South Korea, and Australia. Team grows to 24. James Okafor joins as Strategy Director, deepening the studio's strategic capability.
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A Decade of Beauty
Studio celebrates 10 years with 180+ brands launched across 32 countries. Named Best New Studio by The Dieline and featured in Vogue Business as a top brand agency for indie beauty founders.
The Team
The minds behind
the beauty
Isabelle Moreau
Founder & Creative Director
James Okafor
Strategy Director
Yuki Tanaka
Head of Digital Experience
Camille Rousseau
Lead Packaging Designer
Life at Lumière
A studio where craft
is never compromised
We are remote-first and globally distributed, but deeply connected by a shared obsession with excellence in beauty branding.
Remote-First
Work from anywhere. Our team spans 8 time zones and we believe great work has no postcode.
Always Learning
Annual learning budget, studio book club, and guest talks from beauty industry leaders every quarter.
People First
Flexible hours, generous leave, and a culture where wellbeing is treated as a professional asset.
Sustainable Practice
Carbon offset program, sustainable print guidelines, and advocacy for ethical sourcing in beauty packaging.
As featured in
Vogue Business
WWD
Forbes
Beauty Independent
The Dieline
Work With Us
Your brand deserves
to be extraordinary
We take on a limited number of new clients each quarter to ensure every brand receives the attention it deserves.