What We Do Full-Spectrum
Every service your
beauty brand needs
From the first spark of a brand idea to launch day and beyond — we offer everything a beauty or cosmetic brand needs to thrive in a competitive market.
Brand Identity
The face your brand
shows the world
A brand identity is more than a logo. It is the complete visual and verbal language through which your beauty brand communicates — to consumers, to retailers, to the world.
We build identity systems that are distinctive, flexible, and built to last — translating your brand's story into a cohesive expression across every touchpoint.
What's included
- Brand naming & tagline development
- Logo design system (primary, secondary, icon marks)
- Color palette & typography system
- Visual language & art direction guidelines
- Verbal identity, tone of voice & messaging
- Comprehensive brand guidelines document
- Stationery & collateral design
Packaging Design
The silent salesperson
on every shelf
Before a customer reads a single ingredient, they feel your packaging. Texture, weight, finish, form — packaging is the first physical expression of your brand's promise, and it has exactly one second to earn attention.
We design packaging that stops a scroll, commands a shelf, and communicates quality before a word is read — from structural form to surface design to production-ready artwork.
What's included
- Structural form exploration & selection
- Surface graphic design (all sides)
- Material & finish specification
- Secondary packaging (boxes, cartons, bags)
- Dieline production files & print-ready artwork
- 3D mockups for review and marketing use
- Supplier liaison & print production support
Digital Experience
Where beauty brands
live online
Your website is your most powerful brand asset and your highest-converting salesperson — if it's built right. We design digital experiences that are as beautiful as the products they represent, and as effective as the brands they power.
From DTC e-commerce to brand storytelling sites, we build digital experiences that convert consumers, build loyalty, and scale with your brand.
What's included
- UX strategy & information architecture
- UI design — desktop, tablet & mobile
- E-commerce design (Shopify, custom)
- Interactive prototypes for stakeholder review
- Design system & component library
- Front-end development (optional)
- SEO-ready structure & performance optimization
Campaign & Content
Stories that move
beauty consumers
Great beauty brands don't just sell products — they tell stories that resonate, inspire, and build communities. Our campaign and content practice exists to give those stories visual form.
From seasonal campaign concepts to always-on content strategy, we provide the art direction, creative frameworks, and visual assets that make your brand unforgettable across every channel.
What's included
- Campaign concept & creative strategy
- Art direction for photography & video
- Moodboards & visual direction decks
- Social media content templates & guidelines
- Campaign copywriting & messaging
- Digital & print advertising adaptations
- Content calendar & rollout strategy
Brand Strategy
The invisible architecture
of powerful brands
Strategy is the difference between a beautiful brand and a successful one. Before we design anything, we ask the harder questions: who is this brand for, what does it truly stand for, and why should anyone care?
Our strategy practice gives beauty founders the clarity, positioning, and competitive advantage they need to build brands that don't just look right — but win in the market.
What's included
- Brand audit & competitive landscape analysis
- Consumer insight & target audience definition
- Brand positioning & differentiation strategy
- Brand architecture & portfolio strategy
- Brand purpose, mission & values articulation
- Messaging hierarchy & communication framework
- Strategic brand brief for creative development
Brand Launch
From idea to market,
beautifully
Launching a beauty brand is one of the most complex — and most exciting — things a founder can do. Our Brand Launch service exists to make sure you only have to do it once, and that when you do, you do it right.
This is our most comprehensive offering: an end-to-end partnership that takes a beauty brand from early concept to market-ready reality. We hold your hand through every milestone, every decision, and every first.
The launch journey
-
Phase 01
Discovery & Strategy
Market research, positioning, audience, and competitive landscape.
-
Phase 02
Identity & Packaging
Naming, visual identity, verbal identity, and packaging design.
-
Phase 03
Digital & Content
Website, e-commerce, social presence, and launch campaign.
-
Phase 04
Launch & Growth
Go-to-market support, PR, and post-launch brand management.
Services in Action
What our services
look like in practice
FAQ
Questions we
hear often
Don't see your question here? Get in touch — we're happy to talk through your project.
We work with skincare, cosmetic, body care, fragrance, and wellness brands — from independent founders launching their first product to established brands undergoing a full rebrand. Our sweet spot is founders who believe their brand has the potential to be truly extraordinary.
A full brand identity project typically takes 8–12 weeks depending on scope and the number of revision rounds. A complete brand launch including strategy, identity, packaging, and digital experience usually runs 16–24 weeks. We'll always give you a clear timeline before we begin.
Yes — and some of our most celebrated work has been with founders at the very beginning of their brand journey. We offer a dedicated Brand Launch service designed specifically for new beauty brands that need end-to-end support from concept to market.
Absolutely. We have worked with beauty brands across 32 countries, spanning North America, Europe, Asia-Pacific, and the Middle East. We are a fully remote-capable studio and our collaboration process is designed to work seamlessly across time zones.
Both. Each of our services is available as a standalone engagement, or we can scope a multi-service project that combines elements such as strategy + identity + packaging. We'll recommend the combination that makes the most sense for your brand's stage and goals.
The best fit for Lumière is a beauty or cosmetic founder who believes their brand has the potential to be truly extraordinary — and is ready to invest in making that potential visible. If you're looking for the cheapest option, we're probably not the right fit. If you're looking for the best outcome, let's talk.
Ready to Begin?
Not sure which service
is right for you?
Tell us about your brand and where you are in your journey — we'll recommend the right scope and put together a tailored proposal within 48 hours.